Write your one-line introduction in 20 minutes
A four-part framework for introducing yourself in a sentence that makes people want to ask more.
Most people introduce themselves with a job title: “I’m a software engineer.” It is accurate, but nobody remembers it.
A good introduction answers three questions at once: who you work for, what you help them achieve, and why it matters.
The four-part framework
I help [who] achieve [what] through [your approach], so they can [what changes].
Three common mistakes
- An audience that is too broad. “Everyone” means nobody recognizes themselves in your introduction.
- A vague result. “Better” is harder to picture than “twice as fast.”
- Industry jargon. Your listener may not work in your field.
An exercise
Write three versions. Read each one aloud to someone outside your industry. Keep the sentence that makes them ask, “How do you do that?”